Mba In Marketing Essay

The following essay was submitted to the Wharton MBA program by our client. The client was accepted to the program.

Upon graduation I wish to lead the fiber-optics product management team in one of the world’s largest optical communication companies (such as Alcatel-Lucent and AT&T), supervising a group of 5-10. Striving to promote myself within the organization, I wish to become the Vice President of Marketing in the fiber optics segment, supervising several dozens of employees.

My mid-term goal is to become the founder and CEO of an innovative fiber optics firm. I desire to position the company as a profitable, international and leading company in its industry, and aspire to establish a sustainable organization, creating workplaces for thousands of employees and turning an underdeveloped area into a flourishing industrial zone. Passave, an optical communication company, which was lately acquired for $300M, is a model for such a successful company.

After fulfilling this goal, I intend to follow the growing trend of successful executives who moved to the public service sector. My plan is to become a senior manager in the Prime Minister’s Office.

I chose my first full time position in the Optronics Division at the military because I knew it will introduce me to the diverse optical communication community in my country, equipping me with basic hands-on experience in the field. The first two years I worked as a Physicist and a System Engineer and then I was promoted to the position of Electro-Optical Projects Manager in the division’s headquarters. There I set the goals, supervised and directed 9 Project Mangers in optical projects performed by 7 different companies in the defense industry.

At that point I realized that for developing the managing tools required for a senior manager I’ll need to gain more experience in bigger organizations. Therefore, I persuaded the head of the R&D directorate to be reassigned to a classified Intelligence unit. My first mission as an Optical Engineer was to lead a group of 4 in building a module which was the heart of a $100M system. One year later I was appointed to a Team Leader where I commanded a team of 8. Two years later I was promoted to Project Leader.

I understood I lacked the financial and international experience of technological project management to lead a global optical communication company. I therefore became a Project Leader in a classified unit of the PMO. I supervised a team of 20, and managed all financial aspects of a $2M project (presented to the Minister of Defense), where I also had the marvelous opportunity to negotiate with highly ranked officials of three foreign governments.

While considering studying for a PhD, I worked as a part time an Internal Consultant of 5 Project Leaders. I then became an Entrepreneur in Residence (EIR) in Precede, an entrepreneurship and investment firm, in hope to learn more about becoming an entrepreneur. Working in Precede, I matured in my understanding. I realized I still lack some Finance, Marketing and General Management foundations, which an MBA will enable me to develop.

In light of my long term goal to become a founder and CEO of a technologically oriented company, I’ll need to gain the strongest possible general management skills. The finance and marketing foundations will compensate for my inexperience in these fields. The structured formal general management education I’ll acquire in Wharton will broaden my view and give me the tools to leverage my experience and create a successful company. I believe an MBA is the most structural way to learn how to build organizational values, culture and design organizational structure and hierarchy.

Moreover, most of my leadership experience was developed in governmental organizations, where a leader is defined in terms of his values, inter-personal skills and professionalism. However, looking into the future, I will need to lead in the private sector where leadership is also characterized by the talent to lead corporate players in global, competitive markets and an understanding of the cultural, economical and financial forces that drive the marketplace. Hence, I believe studying by the researchers of the Center of Leadership and Change Development like Prof. S. Kaplan who composed Framing the Future will help me build and lead a high performance optical communication firm.

My experience is mainly based on large and established organizations. Hence, learning from Prof. Dushnitsky on the various dimensions of new venture creation and growth in Entrepreneurship, will show me his perspective on the trail I wish to follow as a founder. Desiring to build a sustainable company, I am looking forward to taking Strategy and Competitive Advantage, where I hope to learn how to create and maintain such an advantage. Learning how to identify entrepreneurial opportunities and how to exploit them where “Creating Values” was contemplated, will lay a solid basis for achieving these goals by myself.

In a world which is growing ever flatter, I find international exposure and experience important for the global company I wish to found. The Multinational Management major courses, such as Global Strategic Management, and participation in the Global Immersion Program will prove valuable in helping me understand other cultures which will be important when penetrating new markets. This international exposure will improve my ability to establish contacts with other nations, hence supporting my longer term career goal of rejoining the PMO.

Wharton’s mindset and student body imply numerous benefits. The exciting opportunity to participate in school’s management would contribute to the fruitful interaction between students and faculty. I plan to take part in the leadership development activities and the various student clubs to create strong friendships. These connections, combined with the great global alumni community, can be especially relevant as an eco system for the company I plan to start and for recruiting its management backbone.

SOP Sample I – MBA with Marketing Specialization

It often happens that the very best of our capabilities and inner strengths are tested and brought to light when we willingly take on challenges. Ever since my childhood, I was taught that whenever a problem arises towards achieving a goal, I have two clear choices – to back out of goal-plans or to take it on as a challenge, solve it and seize the opportunity to be in charge of my destiny. I have always chosen the later.  Read more of this Sample Marketing MBA SOP

SOP Sample II – General MBA

I learnt the core values of focus, perseverance and patience at a very early stage of my life. My father who is a patient, disciplined and determined individual, would spend countless number of hours in his endeavor to purchase a residential property in the nascent economic times of 1985 in India. His success in buying our dream home and at a “value-for-money” motivated me to follow his ideals. A few years later, it was this belief that led me to major success in organizing a cultural/religious event in our sprawling locality. After convincing nearly 10 of my friends staying nearby, I went on to solve problems in the other two areas of concern – lack of funds and unwillingness of the community towards contributing to the event. Beyond the schooling and study hours, I led the team towards garnering contributions from more than 100 households in the locality. Slowly and gradually, and over a 2 month period, we had crossed our targeted revenue collection. The event was a mega-success and established the trend for similar cohesive celebrations and the foundation for the “Cultural events committee” in the residential complex. Read More of this Sample General MBA SOP

SOP Sample III MBA Banking and Finance

I realized my prime source of motivation at a very early stage in life – the satisfaction that comes after determinedly facing challenges and emerging victorious. Be it cricket match against a stronger team or a highly trained tennis player or a complicated puzzle, I would never give up till the goal of winning was achieved. Read More of this Sample MBA Banking and Finance SOP

SOP Sample IV – MBA with Finance Specialization

It often happens that the very best of our competencies and strengths are brought to action when we willingly take on challenges. Right from my childhood, my parents taught me that whenever we face obstacles towards achieving a goal, there only two clear choices (1) to back out of goal-plans and stay in the comfort zone of being “reasonable” or (2) to take it on as a challenge, solve it and seize the opportunity to be in charge of destiny. I have always chosen the later. Read More of this Sample MBA-Finance SOP

SOP Sample V – Executive MBA with Entrepreneurship specialization

As a 13-year-old, I realized my passion for adventure when I crossed the Atlantic Ocean (a 400-mile single lap journey) on a small coastal freighter (1). Over time this passion was channelized through entrepreneurship. My first company “did roaring business” for ##-years providing in-vogue sunglasses at ABC college and funded most of my college tuition. Read More of this Sample MBA in Entrepreneurship SOP

SOP Sample VI – MBA with Supply Chain Management specialization

Early-on, as a teenager, I would accompany my father (Partner, ABC Corporation) during various factory visits. His liberal encouragement towards relating to a variety of personnel and learning about operations made me realize my passion for improvising manufacturing “business systems”. Read More of this Sample MBA-Supply chain management SOP

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